Built From the Dream Up: Founders' Stories

Socks with Soul: Weaving a Message of Inclusion Into a Brand

June 12, 2023 Sharyn Konyak Season 1 Episode 18
Socks with Soul: Weaving a Message of Inclusion Into a Brand
Built From the Dream Up: Founders' Stories
More Info
Built From the Dream Up: Founders' Stories
Socks with Soul: Weaving a Message of Inclusion Into a Brand
Jun 12, 2023 Season 1 Episode 18
Sharyn Konyak

Super excited to share this special PRIDE month interview with Pals Socks Founder Hannah Lavon.

What product combines a  passion for great design and desire for real social change?  Socks might not be the obvious answer  but for Hannah Lavon it was the perfect pairing.

In this thought-provoking episode,  we unravel the story behind weaving a message of inclusion into the fabric of a brand,  how partnerships take work , the importance of employing a 'teachable not preachable' messaging strategy and the challenges of building a true mission-driven brand.

Subscribe to hear more stories of Founders who remind us of the incredible impact we can make when we come together. Until next time, keep spreading love and creating a world where differences are celebrated.

Want to help spread PALs friendly message of inclusion, visit their website palssocks.com and use the code FOUNDERSSTORIES to get 20% off a pair.

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands

Show Notes

Super excited to share this special PRIDE month interview with Pals Socks Founder Hannah Lavon.

What product combines a  passion for great design and desire for real social change?  Socks might not be the obvious answer  but for Hannah Lavon it was the perfect pairing.

In this thought-provoking episode,  we unravel the story behind weaving a message of inclusion into the fabric of a brand,  how partnerships take work , the importance of employing a 'teachable not preachable' messaging strategy and the challenges of building a true mission-driven brand.

Subscribe to hear more stories of Founders who remind us of the incredible impact we can make when we come together. Until next time, keep spreading love and creating a world where differences are celebrated.

Want to help spread PALs friendly message of inclusion, visit their website palssocks.com and use the code FOUNDERSSTORIES to get 20% off a pair.

Thanks for listening! Be sure to subscribe to our podcast for new weekly content and if you enjoyed this episode leave a comment and review.

DISCLAIMER: Some links may be affiliate links and we may be compensated.

For more resources to help you on your business journey check out the Resources page on our website HERE.

Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.

Because stories matter.

#builtfromthedreamup #storiesmatter #storypoweredbrands