Built From the Dream Up: Founders' Stories
At Built From the Dream Up: Founders' Stories, you'll hear stories from founders of businesses who’ve used perseverance, agility, and some good old-fashioned luck to build multi-figure companies from dream to reality, even if they stumbled along the way.
Host Sharyn Konyak, Chief Storyteller and brand strategist at Story Powered Brands digs deep with Founders, who share stories of what they’ve tried, what they learned and how they put it all into practice. Built From the Dream Up is your bootstrap university. What you’ll learn may even be better than any business school education. A resource to set you firmly on the path to making your entrepreneurial dreams come true. It always starts with a story.
Built From the Dream Up: Founders' Stories
Telling the Story of Your Perfect Customer
Entrepreneurs often find themselves searching the herd for their perfect customer or what my guest Jeff Koser, Founder of Zebrafi, calls a Zebra. Customers whose problems you solve and are likely to buy from you. Your perfect prospect.
So how do you find your Zebra? Listen to this week's episode to hear how Jeff used his experience building and scaling successful businesses and tapped into the power of story to identify the right-fit-customer for any business.
If you'd like to order a hardcover copy of "Selling to Zebras" click here.
Or grab your free audio copy of 'Selling to Zebras' and enter the code ‘100off’
Contact Jeff here.
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Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.
Because stories matter.
#builtfromthedreamup #storiesmatter #storypoweredbrands